5 min read
We’ve revamped our website to make it cleaner, sharper and more approachable, putting the benefits of AI in a language everyone can understand. And we’ve highlighted a series of topics for our blog and social media posts, a mix of practical insights and commentary around the issues that are disrupting the AI space right now.
We’ll be offering the same core specialisms as before:
And we’ll focus on the same core industries: logistics and supply chain management, manufacturing and production, and fintech.
But now, as well as offering smart products, we’ll be offering smart analysis, and striving to make AI as easy to understand as the smartphones, tablets and sports watches you use everyday.
Because intelligence is nothing unless it’s intelligible.
With AI, it’s crucial we transform the right way. It’s got the potential to make every aspect of our work smarter, but its complexity creates the obvious risk of bad implementation and false efficiencies. And in truth, we’ve been making these mistakes with digital transformation ever since we started using the internet back in the 1990s. According to researchers, over 80% of all digital transformations fail.
There are many reasons for this, but the primary one is that companies don’t understand the technology before they buy it. They get suckered in by the sleek sales pitch and don’t stop to think about what they want to achieve: they buy the solution without considering the problem.
With AI, the risks are even greater than normal because of all the hype. Everywhere you look, people are talking about self-driving cars, robots that can take food orders and machines that can build other machines.
But this isn’t what AI means. Certainly, it’s not what AI means for your business.
So this is what we’ll be focusing on in our relaunch. As well as providing bespoke consultancy to our clients, we’ll offer general advice on what constitutes ‘good’ AI, what a successful transformation looks like and which sections of AI offer the greatest potential – without getting drawn into the media frenzy.
And, just like the technology itself, we’ll keep getting smarter, using your questions to fine-tune our analysis and presentation.